The app’s product recommendations originate from brands that shoppers are already familiar with, either because they’ve bought an item from the store or because they’ve followed the store on the app. It also incorporated Shopify’s checkout feature, Shop Pay, and its order-tracking service, Arrive.Īt the time, some analysts said the app didn’t go far enough to drive product discovery for merchants. Shopify launched its Shop app in April 2020, with features designed to encourage users to shop from local businesses and follow stores they like to get access to deals and new arrivals.
Shopify has more than 1.7 million merchants using its services to run their online stores.
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When the company is considering new products, employees told Insider last month, it frequently discusses how to ensure that Shopify is not creating an Amazon-like marketplace or otherwise alienating merchants.
As with Gift Shop, the search function displays items from different Shopify merchants next to each other, making it easy for shoppers to compare prices and features. Shopify has been testing a search feature that some insiders worry may create a competitive environment among its merchants. Gift Shop isn’t the only new feature that Shopify has added to its Shop app in recent months. Then let Gift Shop deliver delight with the best virtual unwrapping experience this side of the North Pole.” The email also emphasized the custom link feature: “No shipping address? No problem! Just pick a gift and link it by text, email, or DM. “Shop is here to help you save time and send amazing gifts this holiday season, thanks to Gift Shop,” the email said. Shopify has not yet promoted Gift Shop widely, but at least some Shop app users received an email about the feature on Tuesday morning. “Shops featured are chosen by our team and refreshed from time to time.” “Gift Shop is a digital gifting experience available within Shop, created to make gift-giving thoughtful, easy and frictionless,” the spokesperson said. Recipients are also provided some information about the merchant selling the product.Ī Shopify spokesperson confirmed that the feature was recently rolled out in the US but did not provide more details on how the featured shops were chosen for Gift Shop. The sender won’t be charged until the recipient accepts the gift and enters their shipping information. The sender can then take that link and send it to the gift recipient via the messaging platform of their choosing.
Once shoppers have selected a gift, they’re prompted to enter the recipient’s and sender’s names and given a custom link. To buy a gift on Gift Shop, users can browse through curated collections like “Sweet Treats” and “Gifts Under $50” and choose from Shopify merchants’ product listings. It can be found within the Shop app and is available for shoppers in the US. Shopify has quietly launched a feature called Gift Shop, which allows users to send gifts by text, email, or direct message on social media.